It’s always a good idea to carry some self-promotional material when attending an exhibition or a conference but you only get one shot to make a great first impression. Here are some design tips to ensure your business cards stand out from the rest.
Consider your target audience. Who are they? What will interest them? Your business card is for your potential customers so you should always have them on your mind during the design stage.
When it comes to business cards “less is more”. Try to keep text to a minimum. Use only important contact details and keep text away from the edges of the business card. Keep your font simple and most importantly legible. If possible add a QR barcode to your business card. QR barcodes link your business card with your online platforms. QR barcodes are readable by most smartphones and can link directly to a person’s website.
3) Design and colours
Get a professional designer to put a design together for you. Embrace your company colours and ensure font colours compliment the design. Add a logo or a photo. It’s good to put a face to the name. Ensure any photos or logos added are of high quality. Pixelated images are unprofessional and a big in the world of print.
4) It’s all about the finish
Paper Thickness – Why not upgrade to an ultra thick deluxe business card by adding a coloured layer. Deluxe business cards are slightly more expensive than standard business card, but they are well worth the cost. Their coloured layer makes them stand out from standard cards. Select your middle coloured layer wisely, keeping in mind the colours of your design. As deluxe business cards are thicker, they are also more durable and last longer.
Cut – Most people opt for the traditional rectangle business card but why not round the corners. Rounded corners give a subtle but detailed look, ideal for professionals looking to exhibit their creative side.
Emboss – Another type of finish is to emboss your business card to give it a 3D effect. Embossing will physically raise selected areas of your design.
Spot UV – Allows you to varnish certain areas of your card. Spot UV is used enhance colours on your business card making them appear richer. This technique is commonly used on company logos.
Foil Blocking – Foil blocking is the process of applying foil to paper. It is often applied to text and logos giving your business card a metallic finish.
Your business card is more than just your contact information. It’s represents you and your brand. With the future of printing always changing and technologies advancing, it is important to keep up to date with trends and to be able to stand out from your competitors. Check out our range of business cards today.