Personalised Mail
Create more targeted customer communications
Personalised Mail helps businesses create more targeted and relevant customer communications by tailoring printed content to individual recipients. Using personalised text, images, offers and messaging, we can produce one-to-one direct mail campaigns designed to capture attention and deliver a more engaging customer experience.
What is Personalised Mail?
Personalised Mail allows printed communications to be tailored to individual recipients rather than sending identical materials to an entire mailing list. Names, addresses, messaging, offers, imagery and other relevant information can be incorporated to create more targeted and engaging direct mail campaigns.
Personalisation can help make a communication feel more relevant to the recipient while allowing businesses to create different messages for different customer groups.
How Quantum Fulfilment Can Help
Quantum Fulfilment uses personalisation and variable data printing to create individualised mail pieces from your customer or campaign data.
We can combine personalised content with professionally printed materials, mailing and fulfilment to produce targeted communications at scale.
Personalisation Options
Your campaign can incorporate variable elements such as:
- Recipient names
- Postal addresses
- Personalised messages
- Customer-specific offers
- Variable imagery
- Promotional codes
- QR codes
- Barcodes
- Unique reference numbers
Targeted Communications
Personalisation can be used to create different communications for different audiences. Customers can receive messages based on their location, previous purchases, interests, membership status or other relevant campaign data.
This allows one campaign to deliver multiple versions of a communication while maintaining an efficient production process.
Personalised Direct Mail at Scale
Variable printing makes it possible to personalise large quantities of mail without producing each item individually. Data is used during production to determine which content appears on each printed piece.
Quantum can then take the personalised materials through the remaining stages of mail preparation, enclosing and postal distribution.
Applications for Personalised Mail
- Customer marketing
- Promotional offers
- Loyalty campaigns
- Event invitations
- Fundraising
- Membership communications
- Customer retention
- Targeted product promotions
Make your next mailing more personal.
Talk to Quantum Fulfilment about creating targeted direct mail using your customer and campaign data.
