It’s always a good idea to carry some self-promotional material when attending an exhibition or a conference but you only get one shot to make a great first impression. Here are some design tips to ensure your business cards stand out from the rest.[Read more…]
1) When designing your mail piece consider it’s size. The cost of the mailing can be cut by up to 50% if designed correctly.
2) Does your mailing house do printing? [Read more…]
As many companies search for new ways to reach their customers and prospects, traditional marketing approaches such as direct mailing have been replaced by online advertising. But direct mail still offers one of the most consistent forms of advertising. Over the last number of years, there has been a resurgence in direct mailing. Used correctly, a business can enhance their connection with their customers or initiate relationships with new potential customers. Here are some of the advantages of direct mail:[Read more…]