Data & Variable Printing

Personalise print using your customer data

Our Data & Variable Printing services allow every printed piece within a campaign to be individually personalised using customer or marketing data. From names and addresses to unique offers, images, QR codes and other variable content, we can transform a single print campaign into highly targeted communications.

What is Data & Variable Printing?

Data & Variable Printing allows different information, text, images, codes and other elements to change from one printed piece to another within the same print run.

Instead of producing one identical version for every recipient, variable printing allows each communication to contain information relevant to the individual receiving it.

How Quantum Fulfilment Can Help

Quantum Fulfilment can incorporate customer and campaign data into your printed communications, creating personalised documents, offers, images, QR codes, barcodes and other variable elements.

We can combine variable data printing with direct mail production and mailing services, providing a complete solution from data preparation through to final distribution.

What Can Be Personalised?

Variable data can be used for:

Names and addresses
Personalised text
Offers and promotions
Images
Customer references
QR codes
Barcodes
Unique codes
Location-specific information
Campaign-specific messaging

Turning Data into Personalised Print

Your customer database can contain valuable information that helps determine what each recipient should receive. Variable printing uses that information to create individualised printed communications automatically.

This makes it possible to produce highly targeted campaigns without needing separate print runs for every audience group.

Data Accuracy & Preparation

Good quality data is an important part of successful variable printing. Information needs to be structured correctly so that it can be incorporated into the final printed communication.

Quantum can work with your campaign data and production requirements to help ensure the information is correctly prepared for personalisation.

Combining Data, Print & Mailing

Variable data printing becomes even more powerful when combined with our wider Direct Mail & Fulfilment services.

Quantum can coordinate data preparation, printing, personalisation, addressing, enclosing and postal preparation, giving you a streamlined route from customer database to completed mailing.